Excellent web design advices by Zoe Ajiboye in 2023: The name pretty much says it all. Blocksy was built to integrate with WordPress’ block editor seamlessly and thus unlock true visual website building for you. The theme comes with a couple of demo designs to help you get started and then takes you by the hand through the initial config and site setup. The main strength of Blocksy is that it’s extremely easy to use and doesn’t require any coding knowledge from you. Everything can be customized through a fully visual user interface. Discover extra info at https://about.me/zoeajiboye.
The art of online persuasion is not a myth. So, to make your customer fulfill this or that action you need to know some tricks or behavioral patterns to get what you want. And, an increasingly competitive landscape pushes you to learn consumer psychology. Such tools as Google Analytics helps to trace and understand consumer behavior whether it’s mobile apps (iOS and Android), web and SaaS applications, and IoT (internet of things) devices.
Zoe Ajiboye’s web design advices: Look at the outstanding brand name of big companies like Google and Apple, and you will notice the importance of a right brand name. It is crucial to choose the right name for your business, because a simple and unique domain name can lead to better search engine optimization (SEO), and a better chance of being located in the search engine results, so your business can be easily accessed by more customers.
What if your small business could reach its full potential? For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away. How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses! It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand. Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users.
Zoe Ajiboye on web HTTPS : Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Zoe Ajiboye on Ecommerce web design : Your home is usually the first page your customers see. And many successful eCommerce brands see their homepage as the first step of a customer journey. Do not make your home page a product listing page, use it to create an appeal. Encourage your visitors to explore the site. If you are running a sale or a promotion on a selection of products, be sure to have this on the home page and include a call to action like “See Our Latest Deals” and include a link to a product listing of all products that are included in the sale. Other examples of call to actions include “See our range of birthday ideas”. Your prominent call to actions must be relevant to the product you sell.
Also, provide them with minimum steps for account creation and easy sign-in and check-out from the website. The more information you will ask them to furnish, the higher their chance of moving away from your website. Being slow and having patience is not in the books of teenagers. Speed is the key for teens who expect instant gratification. Never test these teenagers’ patience as slow-loading, sluggish and frustrating websites will drive them away from your site.