Jason Argall or the upsurge of a business influencer? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member of ScaleMyBrand. Your brand’s online reputation is vital to your performance marketing campaign’s success. Your ratings and reviews on the top online retail marketplaces such as Amazon or Walmart affect your customers’ buying decisions. This could end up affecting the performance of your paid advertising. This is why we’ve built systems to increase positive reviews and properly manage any negative reviews. The ScaleMyBrand team has over 30 years of experience with scaling digital brands. And with over 7 of those years working together on various projects, we’ve got the proven track record to take your brand to the next level.
Jason Argall about personal brand building : If you haven’t got one already, write a great bio and take a professional headshot for yourself. If this is not your forte, find a bio writer on one of the freelance sites written above. For your headshot, make sure it represents the image you are trying to convey. Start a blog where you write about things you are interested in and know about to show off your knowledge and area of expertise. A blog is also helpful for having sharable content to post on your social accounts. It builds credibility and positions you as a subject matter expert.
Jason Argall about business brand development : Once you’ve collected research data and gained insight into the external factors influencing your brand, it’s time to apply that knowledge to define your brand. Add the elements that comprise what your organization stands for, specifically, your company mission, values, and personality. You also have to look at the value proposition you’re delivering to customers. Combine these elements to arrive at a clear, concise tone and voice for your brand. Do you want it to be fun, exciting, professional, elegant? To achieve success in branding, you must deeply understand your brand: what it stands for and who it’s trying to reach. Then, determine your brand name and tagline. If you’re a sole proprietor, your own name might serve as the brand name. But if it’s too long or hard to spell, the name will not create brand recall for customers. Also, consider that the brand name may be used for your website URL and in social media handles. So even if it’s your own name, find an alternative, if needed, to keep the brand name simple and memorable.