Early-stage startups investment tricks with Obediah Ayton? The first thing to understand is that it’s not a growth equity fund — the primary goal of a family office is to invest wealth prudently and extend it beyond generations. Families in the GCC have a multi-disciplinary approach that ensures their wealth transfers across multiple generations in the most tax efficient manner possible, that their children and future generations have prudent investment programs implemented and that they have the appropriate infrastructure and fiduciaries installed to responsibly manage and maintain wealth. This gives local family offices tremendous flexibility in the types of companies and industries that they choose for investment. These offices are typically not beholden to a set of mandates forcing investment into a predetermined space and criteria.
Supporting VentureRock with their capital raise and strategic partnerships with both the public and private sectors has been The Private Investment Group, a Dubai-based company that works with funds and families in the GCC but also throughout Europe, the US, and Asia. Founder and CEO of The Private Investment Group Alastair Lidel said “What VentureRock has built is the next generation of ecosystems. A system that allows the incredible depth of knowledge they have to be coupled with some of the most innovative minds in the world. Working in partnership with Xander and the VentureRock team has always been exciting and a privilege and we are delighted to have supported them in this venture and look forward to continuing this impressive journey. Director of Business Development at The Private Investment Group Obediah Ayton added “I am excited to watch Venturerock demonstrate the way venture capital funds are now being deployed post covid here in the UAE. The portfolio companies within Venturerock are some of the most professional and innovative we have seen and I have no doubt they will be a welcome asset to both the public and private sector in the Middle East.”
Who is Obediah Ayton and some of his thoughts? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting. Obediah Ayton on what happens when a Family Office takes the VC model: Investment Firms: Family offices are increasingly part of syndicates for deals, and strong introductions can occasionally come to them from other institutional investment firms (private equity, venture capital, or hedge funds). Seek out the Largest Offices: Family offices don’t invest more than 5 to 10% of their net worth into venture capital; the differential goes to traditional private equity and hedge funds, direct stock and bond portfolios, and real estate. This implies that for entrepreneurs seeking funding, larger family offices ($2 to $10 billion in net worth) are better places to start the search relative to smaller, niche families who may be in wait for the “perfect deal” but usually follow other professional institutions. Family Office Summits (Run by Families, Not events companies): Time is money and deciding as to which events to spend your time on is as essential as any monetary transaction.
With a huge amount of the UAE’s wealth concentrated in the hands of high-net-worth families and individuals who are now looking for promising direct investment opportunities, SMEs are overlooking a crucial area of untapped financing. The UAE Family offices investment strategies are particularly varied with each family having their own philosophy, interests and areas of expertise and without the shorter-term objective of traditional private equity or investment banks.
Obediah Ayton about how to raise money from family offices: Biggest advice: – To let the Family Office understand that you’re interests are aligned with theirs. That you’re in this for the long term, not just a few transactions. Even if they’re great deals. Intelligence is a commodity. Integrity is not. To do: Listen. Add value at all times. Ask about their goals and objectives. Be authentic. Ask about what they are currently looking for. Do what you say you’re going to do. “Trusting is hard. Knowing whom to trust, even harder.”
Right now is a great time to build close relationships with Family Offices for future capital raises! Begin Locally: If you are looking to connect with just a few family offices, the best place to begin is in your own backyard. The best method is to begin locally. These family offices are usually the easiest to initially meet and spice up a common interest. You can focus on getting to know every single family office in your city. With this base network, you are able to use it as a foundation for further outreach and referrals. But what happens if you do not know any family offices in your city or region? After all, they are submerged whales. Google is one of the best places to begin the search. If you don’t know any [family offices], start by searching Google. You will probably discover at least 2 or 3 in your area. Google search simply include your area (i.e. London) and the phrase “family offices.” Alternatively, you could search for the ultra-affluent residents of your area, and search for an associated family office.
Obediah Ayton about the new definition of a billionaire is not the net worth but in achieving change in a billion lives: At present, just over 50% of the relevant family offices allocate less than 10% of their portfolios to sustainable investment. However, a third of Families average portfolios will be comprised of sustainable investments and one-quarter impact investments within the next five years. Impact causes garnering the most considerable investments include those that address climate change, improve health and social care, as well as those that retain and develop employees, workplace safety and cybersecurity.